From the partnership between Renaissance Naples Hotel Mediterraneo and the TADS (tarì design school) rises the project T-own Shirt. In the period going from June to September, all hotel guests will be handed out, at moment of check-in, a postcard where they are asked to leave, when checking-out, a slogan, a personal com- ment, a drawing or a picture representing the city a Naples. They may describe sensations (as people’s warmth), savors (as pizza), sounds, scents, colors or monuments. The sentences will be decoded and delivered as a brief to the fashion students of TADS and to the designers of TADlAB (creative laboratory of the Gold consortium of Tarì), who will process the concepts and will turn them into a cult items such a T-Shirt. An international jury com- posed by renowned fashion designers as well artists , will”adopt” each one a T(own)-shirt signin it and going it up in value. All the T(own)-shirts will be given to onlus organization ABIO by Renaissance Naples Hotel Mediterraneo, and sold by auction to raise funds.